PRUII BEAUTY

Beauty, haircare and personal care

A curated selection of trusted skincare, grooming and curl-care brands, presented with clear product information and personal service.

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Brands selected for quality and purpose

Peter Thomas Roth

Clinical skincare

Peter Thomas Roth combines active ingredients with targeted formulas for hydration, exfoliation, firming and daily skincare.

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IT Cosmetics

Make-up & skincare

IT Cosmetics combines make-up with targeted skincare for complexion, eyes, cleansing and daily hydration.

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Barber styling

Reuzel offers pomades, tonics, grooming creams and beard care rooted in barbershop styling.

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Italian shaving care

Proraso is known for shaving creams, soaps, balms and lotions for traditional wet shaving.

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American Crew

Men's grooming

American Crew develops hair styling, cleansing, conditioning and beard products for men's grooming routines.

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Flora & Curl

Curl care

Flora & Curl develops plant-inspired hair care and styling products for wavy, curly and coily hair.

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Dermatological skincare

CeraVe develops skincare with essential ceramides for cleansing, hydration and supporting the skin barrier.

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Mielle Organics

Textured hair care

Mielle Organics focuses on textured-hair care with oils, masks, shampoos and styling products across Rosemary Mint and Pomegranate & Honey ranges.

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Co-wash and curl care

As I Am makes cleansing, conditioning and styling products for curls and coils, including its well-known Coconut CoWash.

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Aunt Jackie's

Curls and coils

Aunt Jackie's offers accessible curl care for natural curls, coils, waves, braid-outs and protective styles.

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Natural oils and curls

Yari combines pure natural oils with Yari Naturals curl products, including co-washes and styling creams.

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Innersense Organic Beauty

Clean professional hair care

Innersense Organic Beauty offers professional hairbaths, conditioners and styling products with organic and plant-powered ingredients.

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Beauty, haircare and personal care

Brands selected for quality and purpose

Clinical skincare

Instant FIRMx Eye Temporary Eye Tightener Easy-Wear Formula

Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer

Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer

Potent-C Power Serum

Instant FIRMx Collagen Tightening Eye Patches

24K Gold Firming Hydra-Gel Eye Patches

Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches

Retinol Fusion PM Night Serum

Water Drench Ice-Facial Cooling Mist

Water Drench Hyaluronic Cloud Rich Barrier Moisturizer

FIRMx Peeling Gel

Cucumber Gel Mask Extreme De-Tox Hydrator

Water Drench Cloud Cream Cleanser

Instant FIRMx No-Filter Firming Primer

Peptide Skinjection Amplified Wrinkle-Fix Serum

Make-up & skincare

CC+ Cream Full-Coverage Foundation SPF 50+

Your Skin But Better Foundation + Skincare

Bye Bye Under Eye Full-Coverage Concealer

Confidence in a Cream Moisturizer

Superhero Elastic Stretch Mascara

Bye Bye Pores Pressed Setting Powder

Heavenly Luxe Complexion Perfection Brush #7

CC+ Nude Glow Foundation + Glow Serum SPF 40

Confidence in an Eye Cream

Bye Bye Makeup Cleansing Balm

Confidence In A Cleanser Ceramides + Hyaluronic Acid

Confidence In Your Beauty Sleep Night Cream

CC+ Cream Oil-Free Matte SPF 40

Confidence In A Gel Cream Oil Control

Confidence Your Boosting Routine 3-Piece Set

Barber styling

Fiber Pomade

Clay Matte Medium Hold Pomade

Extreme Hold Matte Pomade

Concrete Hold Matte Pomade

Blue High Shine Strong Hold Pomade

Red Water Soluble High Shine Pomade

Green Grease-based Medium Hold Pomade

Pink Strong Hold Grease-based Pomade

Grooming Tonic

Spray Grooming Tonic

Surf Tonic Sea Salt Spray

Matte Texture Powder

Fiber Cream

Grooming Cream

Beard Oil

Italian shaving care

Pre-shave Cream Refreshing

Pre-shave Cream Sensitive Skins

Pre-shave Cream Coarse beards

Pre-shave Cream Protective

Shaving soap in a jar Refreshing

Shaving soap in a jar Sensitive Skins

Shaving soap in a jar Coarse beards

Shaving soap in a tube Refreshing

Shaving soap in a tube Sensitive Skins

Shaving soap in a tube Coarse beards

Shaving soap in a tube Protective

Aftershave Balm Refreshing

Aftershave Balm Sensitive Skins

Lotion Refreshing

Beard Wash Cypress & Vetyver

Men's grooming

FIBER

FORMING CREAM

POMADE

GROOMING CREAM

CREAM POMADE

MOLDING CLAY

MATTE CLAY

HEAVY HOLD POMADE

BOOST POWDER

FIBER CREAM

GROOMING SPRAY

DAILY CLEANSING SHAMPOO For Men

DAILY MOISTURIZING CONDITIONER